Now I know ANY ad you can remember for whatever reason is a good one. That includes really stupid ads. But it's one thing to intentionally create a crummy ad and not knowing you've created a monster!
One sure fire way to create a crap-tastic radio ad is to have 30+ year olds not only write a script as if they were teenagers but then also read the part! I have serious doubts that the teenagers in my area sound like Sean Penn from Fast Times at Ridgemont High (He was the Stoner/Surfer)!!
A little tip for all you business types that want to advertise on radio targeting teens, grab a group of teens from the highschool, have them write a few ads then READ it for the air rather then letting some local radio personalities try reliving their youth on the air!!!
No comments:
Post a Comment